It’s behaviour change Jim, but not as we know it
About Behaviour Change takes a radical, yet almost obvious approach to innovation and behaviour change for greater environmental sustainability. We examine and change actual behaviour. This is a departure from traditional attempts at behaviour change.
Our starting place is examining what people actually do. This means taking account of the effects of their physical surroundings, organisational relationships and competencies. It is the inter-relationships between the physical, organisational, and personal, that produces specific behaviour. Change one or more of these and behaviour changes.
However, there is a little more to the problem of change. We know how people will respond to suggested change regarding environmental sustainability. As people tend to want to do tomorrow what they did yesterday their default response will be to stick with the status quo. We are all, naturally, conservative. This means that people will act to defend their existing “the way things are done around here”. But, people are open to change should it be perceived to be aligned with their pre-existing practice.
We draw on ideas and insights that have been developed over the last 30 years but have only recently evolved to a stage where they can be applied to case studies. Actual Behaviour Change brings the transformational “practice turn” to your workplace, providing new insights and tools for you to use to achieve greater environmental sustainability.
Should you want to explore becoming a more effective agent of change, contact us.